Innovative CD packaging

This is an AMAZING design solution for a CD case and artwork by Rethink. Making the album for Vonnegut Dollhouse into a.... dollhouse. Brilliant !

::UPDATE::

The folks over at Rethink have sent me shots of the photo shoot for this kick ass design... check them out here.
Makes the whole thing a lot cooler when you see the process leading up to the finished product! Once again, great work Rethink!

via serif