Saks Propaganda

Last week I saw the images of the new Saks Fifth Ave campaign for its catalogs and collateral and instantly thought that Shepard Fairey was somehow behind it. After reading this NY Times article... I was right, Fairey is the man behind it.

I'm not gonna taint this career move as "selling out." I'm going to commend Saks on hiring kick-ass, relevant designers like Fairey, Michael Beirut and Marian Bantjes to help improve their image and marketing collateral.

Now that Fairey is in the National Portrait Gallery, we know he's not really desperate for clients and I'm sure this is a properly calcualted (and funded) move.

I'm not hating... good on ya!