GO Forth!

The new Levi's "Go Forth" campaign is amazing. The "OPioneers" commercials for the campaign is really powerful. I love how well the voice over and the imagery gel together even though they are representative of two completely separate eras. Walt Whitman + young hipsters running around = me wanting to enlist in the military and fight for my country... WEIRD!




The campaign was done by ad agency Wieden + Kennedy, Portland to help revive the idea of Levi's as the quintessential all-American denim brand... and I think it is really effective.

The print campaign is also quite powerful, thanks to the photography of Ryan McGinley. The imagery is really strong, non-traditional compositions and artistic without taking the focus off the product, which people forget about a lot in todays ads. Also, the typography is beautifully done.








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So I can.. So I can

Damn you Corey Hart...damn you. I heard this song on the way home from work and I could not get it out of my head. So I had to design a poster to remedy it. Will go to print with is soon - let me know if you guys want one.

click image to enlarge

Network Promo

This is brilliant! SO clean and solid.

"Booklet containing information and research found during experimentation of Visualising Networks. The aim of the booklet is to promote the benefits of networking in this day and age, from students through to career professionals. The booklet is displayed with the installation piece and is intended to be taken away with the viewer to keep."

By Jason Rubino

Paper Planes

Sweeeeet.

Half Full / Empty ?

Kick-ass prints from Because Studios.


You can grab them here.

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Vanilla Sky

Great poster.


designed by abb-design

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Fare Play

Clean layout - check
Crisp Custom Typography - check
Clever Copy - check

Who cares how it tastes - i'll still get into it!

Mucca Design has created a stunning package design for Brooklyn based gourmet store, Brooklyn Fare. The branding features a proprietary typeface by Mucca called Fare Serif that is used everywhere and a 4 color system.

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Neko Case

I just grabbed this letterpress poster - pretty friggin' awesome!


by Bennett Holzworth / you can grab it here

Get the F out of DC

yup!
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I don't heart Papyrus

it's funny cause it's true!
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Jenny Lewis

I just grabbed Kevin Tong's new Jenny Lewis poster... pretty awesome!
Go check out his work and grab a few posters here.

Friday Arvo Midgets

Little Friday afternoon treat for you guys...


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Brutal Slab Serif

More Slab Serif love from Brutal!

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Call Your Mother

wow! so clean and fresh!



There is a lot more where that came from - by jordanmichaelgray - that dude is awesome!

Slab of Serif Eggs

Slab Serifs seem to be consuming me lately... this design by Si Thorpe is just what the font doctor ordered!
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Keep calm....

and beat me to the punch!


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CHIPOTLE

There is only one thing I love as much as design and typography... Chipotle burritos. So when I saw this over at Brand New - I had to post about it. I think it's a positive change that is cleaner and up to date.

The full article and analysis here.

Google Map Type

This has been making its rounds on the internets for a few days now, but I had to post about it since it is so DAMN impressive. Rhett Dashwood, of Melbourne AUS, searched high and low through Google maps for these amazing typographic finds - good on ya mate.

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Wait... There's a NEW deal ?!

Pretty awesome stuff ...

"Neville Brody and his team at Research Studios have designed a new typeface named “New Deal” for the upcoming Michael Mann film “Public Enemies”, starring Johnny Depp and Christian Bale.

The typeface is inspired by the 1930’s era typography but with a modern edge and is being used for the one-sheet and film trailer.

It has a very nice industrial feel to it, almost along the lines of Soviet style typography".

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The wild things are here!

I posted about this movie a while ago on 2modern and now the wait is over - the trailer.



Brilliant! Plus I see Karen O is part of the Music team for the flick... should make it interesting. Can't wait for this to be released in theaters.