Common's new album is set to release tomorrow. He has 2 solid singles out right now, "
The Corner" and "
Go." I am sure you guys have heard "
The Corner", its has a catchy baseline/chorus by Kanye West and the video has the "
Panic Room" look to it. I just had the pleasure of seeing the video of "
Go" today, and let me tell you, as a designer I was impressed.
The video is directed by Kanye West and uses a lot of different design elements. It has great use of typography and motion graphics. The song/video is about Common's fantasies in the bedroom and the types of women he would like to enjoy. The typography appears with each woman and the motion graphics accompany the women. Along with this, there are random abstract designs placed in the background which really give it the retro/throwback look that Common loves to have in his videos.
Now here's the kicker. The song itself is produced by Kanye West. However, there is a third artist involved in this project. John Mayer is the one who came up with concept for the song, about having Common rap about his fantasies. Also, Mayer lays down guitar in the song along with the chorus. All in all, this song is damn good and the video made me enjoy the song even more ( I forgot to mention all the gorgeous chocolate honey's in the video ).
I've really enjoyed the advance copy of Common's
BE album, and I can't wait to get the final version tomorrow when it is out in stores.
To watch the video
click here.